Watch out for hidden traps
By Lee Pound
I recently visited a
number of sites that feature professional writers and was appalled at
the poor quality of some of the writing they used as examples. I found
typos, passives, poor sentence structure, sentences that said nothing,
clichés, and choppiness, all errors that weaken writing.
Many of these
professionals boasted of a long resume and years of writing. They
evidently made money writing and editing yet had only a rudimentary
knowledge of the principles of great writing.
Many writers out there
will do an adequate but not outstanding job for you. However it is
difficult for non-professionals to judge the true quality of the writing
or editing in the marketplace. Writing that seems fine may be filled
with hidden traps that will turn your reader off.
These traps can include
passive constructions, words such as almost, might, etc. which weaken
your message, use of clichés, and use of words or phrases that create
default messages you do not want to convey.
Your readers will never
tell you why they do not respond to your writing. They will simply toss
it and move on.
Make certain that you
release well-crafted writing to the public, not just adequate
writing. You will notice the difference it makes.
Write for the
reader, not yourself
Whatever the reason you
write, whether to sell a product, to present information, or to
introduce yourself, you must write with the reader in mind.
Remember, the reader
starts to read your item because he or she believes you will provide
valuable information. Not valuable to you, valuable to the reader. He or
she continues reading only when you deliver on that promise.
When you start by telling
the reader about yourself, you create boredom. When you answer a problem
the reader faces, you suddenly create great interest.
Fill your writing with
benefits for the reader and you will never be called boring again.
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