Wow, it's been a long time since the last newsletter.

One clear message from the last four months is that we cannot let ourselves be affected by the economy. Several seminar promoters we know actually didn't put on live events because of low signup rates. In contrast, Speak Your Way to Wealth was very successful with over 120 attending and 12 excellent speakers, some of whom flew in from the East Coast to be with us.

The lesson is that those who take action to learn what they need to know and to put it into effect will be successful no matter what the economy is like. I encourage all of you to step forward and do what is necessary to make your business thrive.

For instance, I'm putting on a free teleseminar later in October which will teach you how to write to sell. If you haven't already done so, you can sign up by using the box to the right.

I would love to hear the steps you are taking to make your dreams come true. Just reply to this newsletter email.

The next few months will be an exciting time for those of us who take action.

All good things must end and that's true with seminars as well. In case you haven't heard, last month's Speak Your Way to Wealth was the last one Arvee and I will ever put on.

The good news, it is not the last event we will do. In fact we are planning an even bigger and better event for next summer. Just watch for our announcement in January for all the details.

Just in case you haven't noticed, there is a revolution taking place in the world of marketing. As those of you who sell products and services know, finding the right customers can sometimes be extremely difficult.

Social media sites, such as Twitter, Facebook, YouTube, and others (hundred of others) are making that search far easier with tools that are incredibly effective at targeting audiences.

This doesn't mean that you can jump right in and start sending marketing messages to everyone you can find and expect to get much in in the way of results.

Just remember, none of these sites change marketing as we have done it in the past. They are simply tools that allow us to target people in new ways.

The best marketing is still about creating relationships with people. It is still true that your best customer already knows you, trusts you and wants to do business with you. The social media sites are a way of building that trust and rapport.

I am teaming up with Ed Philipp and Warren Whitlock to write a new book on how the use social media as a marketing tool. Our plan is to have it out by next March.

By the way, writing is a key element in social media sites. All of them require that you write in some way, from the 140 character posts on Twitter to longer posts on Facebook or even longer blog posts.

You writing still needs to follow the standard format used to influence people to buy and that means creating an emotional experience. That's why information and quotes are so popular on Twitter and why those ubiquitous requests to buy get ignored.

Quotes from other people are good but it's even better to write your own quotes. Everyone has profound thoughts that can influence other people's lives for the better. Watch what others do and try writing some of your own.

By the way, you can follow me on Twitter at: http://twitter.com/LeePound

Recommended programs:

My free teleseminar is called "Words That Sell:How to Make Everything You Write a Money Magnet" and will be held on Tuesday, October 20 at 1 p.m.

On this teleseminar you will learn:

• The one secret ingredient every item you write must have. (Most people resist using this until I explain exactly what it does)

• The seven-step structure that makes your writing irresistible. (Even many pros don't know this)

• The key element that gets your reader reading. (Without this, you may as well not bother to write)

• The one thing you must do to create the sale. (And it's not what you think)

• The one mindset you must have every time you sit down to write. (Most writers never consider this)

Sign up now at http://www.persuasivewritingteleseminar.com

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Where Is Lee Speaking?

Thursday, Oct 15, 2009, 7:00 a.m. Costa Mesa Chamber of Commerce, "How to Write to Sell." Costa Mesa Country Club.

Thursday, Oct 15, 2009, 6:30 p.m., Meetup Group, Mission Viejo, CA

Books

Fifty-Seven Steps to Better Writing is my personal look at the writing and publishing business. You will learn how to choose a genre, how to select a publishing method and how to use the craft of writing to make your work sparkle.

Order this book now

Do you want to learn the secrets great writers use to influence customers?

Lee Pound  helps writers and speakers become the perceived experts in their markets by writing and publishing books. My protégé program gives you the skills you need today to succeed.

Learn more about my protégé program here

Do you need a speaker?

Lee is an inspirational and motivational speaker who presents to organizations, conferences, businesses and clubs interested in learning more about skills needed to use writing and speaking as powerful marketing tools.

Learn more about my presentations

Toastmasters

Learning to speak well requires practice. The best forum to practice is at a local Toastmasters Club. You can go to www.toastmasters.org for more information. You are invited to visit my clubs at any time. Call or e-mail for further information.

Possibilities Unlimited

Carrows Restaurant on Marguerite Parkway north of Avery Parkway in Mission Viejo, CA, Monday evening 7:15 p.m. www.putm.org