In just a few hours you will learn to harness the most powerful
sales tool ever invented.
It's the same
Martin Luther King
used to inspire the civil rights movement
Richard Nixon used
to save his political career
Billy Graham and
Robert Shuller used to build huge religious movements
Novelists use to
keep you turning the pages
Speakers use to
keep you entranced
Salesmen use to
grab your attention
Lee Iacocca used to
save Chrysler Corporation
Movie directors use
to keep you enthralled
P. T. Barnum used
to make his circus famous
Every one of these
leaders knew how to influence people, the knew how to touch an
emotional chord, they knew how to differentiate themselves from the
crowd, and they knew how to get you to buy what they were selling,
whether it be ideas, words, products, or companies.
And most people
never knew how they did it. Or even that they did it.
Their skills were
so natural, so in sync with how people thought, that we accepted
what they said almost without question.
Is some mysterious
skill that only a few possess? Is it a secret hidden from us? Is it
forever beyond our reach?
It is none of
those. In fact, anyone can learn to use this technique. All you need
are the simple formulas that those in the know have used for
centuries, even millenia.
So what is this technique?
Remember the best powerhouse
salespersons and superstar speakers? Remember that
emotional kick that left you on the verge of tears, shuddering and
wanting to buy
everything in sight? How did they affect you so strongly?
Sure, they speak fast, use a
forceful voice, big gestures and lots of movement.
But that's not it.
They give you good
But that's not it.
Has this ever
happened to you?
You gave a sales
pitch, where no matter how many facts you threw out, your prospect
never budged, never signed the contract.
You presented a
proposal to the company board of directors that was voted down
You sat through job
interview after job interview and never got an offer.
You started a new
business that never took off.
Your business card
says the same thing as every other company in your field.
People could never
remember exactly what it was that you did.
You can't seem to
involve your audiences when you speak.
there. People think it is the powerful words, the beautifully
designed product, the catchy phrase, the long resume, that creates
And they're wrong.
The best speakers,
salespersons, politicians, entrepreneurs, and religious leaders know this truth:
"Powerful stories lead to sales."
Flat statement, right up front.
You see, successful
people know that it isn't the facts, it isn't the fancy suit, the
big car, the fast talking that gets the sale. It's the emotional
connection with your customer, whoever that may be. And the best way
to create an emotional connection is to create and use stories that
enthrall your prospect in such a way that he or she accepts you,
your product or your service as the natural solution to their
Note the emphasis on
powerful. There are ways to do it and ways not to do it. I'm
sure you've heard unsuccessful people tell average stories to
little effect. You've also heard great speakers tell stories with
such power that you never even noticed the story, you were so
Next time you hear a great
speaker, listen to the stories. And if you count you'll find that 60 to 80% of the speech is
stories. Each of those stories makes a point that the speaker wants
you remember. The truth is, we consider and study on facts but we decide to buy on
emotion. And powerful stories aim directly at our emotional buying spot.
"... I was
able to truly connect"
"I recently asked Lee
Pound to help me with a speech I was giving for our company
convention. An associate of mine had recommended him because
of his expertise in storytelling. I not only received help
presenting my stories, but Mr. Pound recommended ways of
improving my entire speech from start to finish. He helped
bring my presentation to life with the addition of voice
inflection, gestures and the knack for knowing just when to
pause and just when to punch. He found words that could be
eliminated, honing my message sharply. And he presented ideas
for adding more descriptive phrases that brought my word
images to life.
"Mr. Pound gave me the
confidence to deliver my speech before an enthusiastic
audience, with great success. Because of him, I was able to
truly connect with my listeners."
Spectrum Financial Group
You need to tell not just
any story. You need to tell a specific kind of story. The kind that makes your
customer forget they're
hearing a speech or a sales pitch, the kind that entices them into an
emotional frenzy that makes them want more of what you have to offer.
Here's an even more little
known fact: Story techniques work not just in stories but in
every part of your speeches, sales presentations and personal
I repeat: Story
techniques work not just in stories but in every part of your
speeches, sales presentations and personal interactions.
Here's how you can learn how to affect your audiences and clients
using these powerful tools!
Let's get one thing
straight. I'm not talking about stories in the sense of fairy tales
and tall tales even though those create powerful emotions. In fact,
they create powerful emotions because they use story
techniques well, not because the stories have any inherent
power. I'm talking about personal, powerful stories
of your most profound experiences, stories that come from your heart
and drill directly into your audience's hearts.
Consider the following:
Virtually all of the best
radio and television commercials are powerful stories.
It's a standard in the
restaurant industry to tell the personal story of the founders and what made
their food special. Look for it on the backs of menus or on wall
Politicians use their personal story as an
emotional selling point.
History is a
collection of well-told stories from the past.
We read novels because
novelists are masters at using story techniques to transport us into the hearts of
characters we can relate to.
Salespeople don't tell you
about the product, they tell you the powerful story of what the product can
do for you.
Newspaper articles are
called "stories" for a very good reason.
And now there is a
simple way you can learn these powerful storytelling techniques and
apply them to everything you do no matter who your audience is, what
your product is or what your career is.
Grab your copy of a Lee Pound's Story Magic home study course
Hi, I'm Lee Pound. I've told
stories of one kind or another for most of my life.
As an editor in the
newspaper business early in my career, I honed stories others wrote
into powerful set pieces that had readers calling and writing with
their own opinions.
My first speech,
over thirty years ago, was an hour long in front of 150 people and
consisted of one long story that incorporated the exact information
the audience wanted. It worked so well that one member of the
audience asked me to give the same speech to her organization the
very next week.
Over the last 15
years I have studied creative writing, fiction writing, non-fiction
writing, including four years with Sol Stein, one of the most
powerful New York book publishers of the 20th century.
I learned the nuts and bolts
of story techniques as they applied to writing, speaking and acting. I
learned how to create characters, plots, visual details, suspense,
story resolutions and story lessons. I learned how to put all these
elements together in ways that you can learn so you too can
influence your audiences through speech or writing.
As a writing and
speaking coach, I help authors and speakers create powerful
emotional connections with every word they use. As co-producer of
the world-class Speak Your Way to Wealth
seminar Orange County, California, I help teach these and many other
powerful marketing techniques to the attendees, businesspeople and
I've shared the
stage with such powerful speakers as Mark Victor Hansen, James Malinchak, John Childers,
Adam Urbanski, Dave Lakhani, Eric Lofholm and Ken Foster. I've
watched them work their magic. And they all use powerful stories to
capture their audiences.
And just in case
you have any doubts, I used my own powerful stories to sell more
product than any other speaker at this year's Speak Your Way
to Wealth seminar.
Through Story Magic you will learn the secrets
professional writers and superstar speakers
use to entrance their